Multi-Channel Marketing refers to reaching the target audience through multiple platforms, including social media, print, TV, web, emails texts, mobile and banner ads. The major benefit to using multi-channel marketing is that a business/company/organization can reach the target audience in more ways. Ultimately (potential) customers will see the same message across various channels, thus improving brand recognition, retention and hopefully convince the customer to use/purchase the product or service. This article explores more on multi-channel marketing and explains some benefits and challenges.
Amanda Wondergem 